New Kit Day!


by Brian Maslach

We've partnered with Cuore of Switzerland to offer Beta Red jerseys and bib shorts! If you haven't worn Cuore, they make some of the nicest kits I've ever worn. In fact, one of my current most comfortable kits - the one I wear for long rides - is by Cuore.

I asked them to offer men's and women's versions of their Pro (race fit) and Comp (slightly more relaxed) jerseys. The Pro jersey has a very snug aero fit, so pay careful attention to their sizing chart and don't hesitate to go up a size or even two. I typically wear a medium but am sizing up to a large in the Pro.

While the Comp jersey is a bit more relaxed, it's far from the older club-fit jerseys that are cut more like potato sacks. I tried the Comp before the Pro and assumed it was the race fit — that's how snug it is. It's snug without being restrictive across my upper body and arms. Again, pay close attention to Cuore's sizing chart as you may want to size up.

I went with a solid red top with a simple--yet eye-catching--design, and basic black bibs with "Beta Red" text. I can't wait to get these made and start riding in them.

I also had Cuore make bib shorts to match the last couple runs of Enduro Bites kits we offered. I did this because our bibs from these runs are ready to be retired, but the matching jerseys are still in great shape. While I like the bibs made from our prior apparel partner, I'm confident you'll like these even better. I find the material to be more supportive, which helps keeps your legs fresher on long rides. Based on my experience with Cuore shorts, I expect the chamois will hold up better after consistent use as well.

All orders are placed directly through Cuore's Enduro Bites Team Shop here. The online store will remain open until end of day Wednesday, September 30th, and orders should be shipped to customers approximately 5 weeks after the shop has closed.

You'll also see a Cuore Basics tab in the Team Shop. This section includes a selection of non-custom Cuore apparel and accessories. As a thank you, all Cuore Basics products are already priced at 25% off MSRP, no coupon code or additional discount is required. Take advantage of this and replace those worn baselayers, warmers, and gloves!

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