We’ve partnered with Hold Fast Coffee Co., one of our favorite, and like-minded, coffee roasters, on this small-batch Ethiopian coffee that's roasted just a few miles from where we make Enduro Bites. 

You might ask, why did we do this? Because there are few things we enjoy as much as a nice, hot cup of coffee before, and often after, our workouts. It's not unusual for us to be looking forward to that morning cup of coffee as we lie in bed before drifting to sleep. Like many of you, we are hooked.

While we enjoy most coffee varieties, beans grown in Ethiopia are consistently among our favorite and this special roast produces that signature Ethiopian light-roast coffee flavor that goes down so smoothly. Tasting notes: Potpourri-like jasmine and fresh stone fruit with mild cooked coffee cherry flavors. Winey acidity and mellow fruit-like sweetness.